M&A Advisory · Board Advisory · Strategy
Bespoke advisory.
Exceptional outcomes.
CAPLIFT SERVICES
WHAT WE DO
OUR SERVICES
We provide end-to-end sell-side M&A advisory services for founder-led and PE-backed businesses in Media & Entertainment Technology, Production, Services and SaaS — combining deep sector knowledge with a rigorous, process-driven mandate execution.
Strategy & Go-To-Market
Market positioning, segment strategy, competitive framing and commercial narrative development for businesses preparing for investment or acquisition. We build the story that makes your business undeniably investable.
Board Advisory
Strategic counsel at shareholder and board level on capital structure, transaction readiness, growth strategy and value creation ahead of a liquidity event. We work alongside management to align strategic ambition with investor expectations.
M&A Advisory
Full sell-side mandate execution from initial positioning through to transaction close. We manage buyer outreach, NDA flow, management presentations, LOI negotiation and due diligence coordination — protecting founders throughout the process.
Our mandate process is structured to maximize value, protect your time, and deliver certainty of execution.
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THE PROCCESS
Four phases.
One outcome.
PHASE 01
Positioning & Materials
Financial review, equity story, valuation logic, segment framing, teaser and investor deck preparation.
PHASE 02
Buyer Preparation
Strategic and financial buyer universe, prioritised shortlist, buyer-specific rationale and outreach plan.
Market Approach
PHASE 03
NDA management, buyer meetings, Q&A coordination and indications of interest.
PHASE 04
Transaction Support
LOI, due diligence support, final negotiation, SPA process and closing coordination.
THE VALUE WE BRING
What your mandate includes.
Ready to begin?
Every mandate starts with a confidential conversation. We'd be pleased to discuss your situation and how we can help.
7
Due Diligence & Closing
Supporting management through due diligence, information flow, SPA process, final buyer negotiations and closing coordination.
6
LOI Support
Supporting valuation discussions, transaction structure, buyer comparison and negotiation of all key commercial terms.
5
Buyer Outreach & Conversations
Contacting selected buyers, managing NDA flow, organising first conversations and coordinating Q&A throughout the process.
4
International Buyer Universe
Building a strategic-first, financial-second buyer longlist with a prioritised shortlist and buyer-specific acquisition rationale for each target.
3
Investor & Buyer Materials
Preparing teasers, investor decks, CIM-lite documents and management presentation structures — all crafted to communicate value precisely and drive competitive tension in the buyer process.
2
Business Analysis & Valuation
Reviewing financials, project gross margins, normalised EBITDA, valuation range and key transaction arguments to support buyer discussions.
1
Investable Positioning
Developing the equity story, segment focus, value drivers, scaling opportunities and segmented buyer rationales. Identifying and mitigating key transaction risks.